For beginners & intermediate

Digital marketing

You will learn the core principles of digital marketing before diving deeper into the basics of digital strategy, audience and competitive research, and how to connect with the customer. After completing this course, you will be able to: – • Understand how digital and social media have disrupted the way businesses sell to consumers • Use digital research and social listening to gain insights into your audience, competitors, and industry • Recognize the core components of an effective digital marketing strategy • Recognize how marketers use the Buyer’s Journey model to influence purchase decisions over digital platforms using digital content and tools • Use the principles of content marketing to create effective content that engages an audience.


Career opportunities

Enroll Now :

  • Email Marketer

    ₹ 4.0 LPA – 6.0 LPA

  • Content Marketer

    ₹ 4.4 LPA – 7.5 LPA

  • Social Media Marketer

    ₹ 5.4 LPA – 6.5 LPA

  • Search Engine Optimizer

    ₹ 6.0 LPA – 7.5 LPA

  • Digital Marketing Manager

    ₹ 9.5 LPA – 12.5 LPA


This program provides a broad overview of the essential concepts of digital marketing ( Here, some of advance version program content also included ).

Module 1

1.0 New Digital Context
1.1 Digital Consumer Behavior
1.2 Customer Expectations
1.3 What is Digital
1.4 The Digital Customer Journey
1.5 Digital Disruption
1.6 The Digital Customer Journey
1.7 Digital and Your Organisation
1.8 Business Growth and Digital
1.9 Digital for You

Module 2

2.1 The Digital Opportunity
2.2 Key Digital Marketing Concepts
2.3 Traditional and Digital Marketing
2.4 3i Principles
2.5 Digital Channels
2.6 Strategy Fundamentals
2.7 Overarching Strategy
2.8 Digital Resources
2.9.1 Budgeting
2.9.2 Return on investment

Module 3

3.1 Audience Research
3.2 Cultural Research
3.3 Competitive Research
3.4 Industry Trend Research
3.5 The Buyer’s Journey
3.6 Marketing Functions
3.7 Tools for Digital Marketing

Module 4

4.1 Content Marketing
4.2 Importance of Content Marketing Strategy
4.3 Buyer Personas
4.4 Content Creation
4.5 Content Formats
4.6 Content Repurposing
4.7 Content Strategy

Understanding Advanced level concepts

Get the idea of advanced level concepts in this domain.

Free Interview preparation training

The difference between preparing for an interview and not can be glaringly obvious to the recruiter or hiring manager. Lack of preparation sends a clear signal to your interviewer that you don’t care to get the job, and it will likely end in frustration for you. When you take the time and energy to make sure you’re ready to impress your interviewer, you will.
Preparing for an interview is only worthwhile if you’re doing it right. When you work with a Top Interview organisation like Exaltica, you will receive guidance and feedback to ensure that the time and effort you put into your interview preparation will actually benefit you. Practice doesn’t make perfect – perfect  practice makes perfect!
 By taking this Exaltica’s interview preparation training, you will master the skills you need to excel at interviews and move to the next phase in your professional career. Years of real-life experience, research, and observation of industry experts have been condensed into this short value-packed training.


3 Certificates




Hiring Partners





Only Few Seats Available Now! Join Before scholarship Time Ends!


What students Say

Pradeep S


I really enjoyed learning through program I like the way of learning (gamification). I understand all the concepts very clearly and It is exciting to learn this way.
I enrolled other program of Exaltica also! It is a great learning experience.

I Already Completed this program. need to Know About Advance level Program in this Domain